1 | Infographic: State Stereotypes, From Fat Tennesseans To Liberal Californians | Co.Design: business + innovation + design

Renee DiResta was wondering about how Americans really think about “those people” in other state  and used Google’s auto-complete to find out.  See the results of her research on the maps bellow.  1 | Infographic: State Stereotypes, From Fat Tennesseans To Liberal Californians | Co.Design: business + innovation + design

Renee DiResta, an associate at the seed-stage investment firm O’Reilly AlphaTech Ventures, asked Google autocomplete “Why is state X so …” then mapped the top hits to reveal common stereotypes about the 50 states. Here are all the states that returned results for “boring.”

New Jersey’s top hits were: “so bad,” “so hated,” “so expensive,” and “so corrupt.” Sounds about right.

States perceived as cheap or poor (green) vs. rich or expensive (red).

DiResta then set the cheap/rich map against this map, which shows actual CNN data on cost of living. You’ll note that there’s quite a bit of overlap, suggesting that stereotypes do indeed contain a kernel of truth.

These are states that returned results for “healthy” (green) vs. “overweight” or “fat” (red).

And here’s CDC data on obesity.

Google data vs. CDC

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About studiokiss

I am an architect interested in creative ideas from divers sources. Through my professional practice, Studio Kiss, I work on commercial and residential projects. I am also the founder of ASAP•house a manufacturer of modern prefab houses.

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