Renee DiResta was wondering about how Americans really think about “those people” in other state and used Google’s auto-complete to find out. See the results of her research on the maps bellow. 1 | Infographic: State Stereotypes, From Fat Tennesseans To Liberal Californians | Co.Design: business + innovation + design.
Renee DiResta, an associate at the seed-stage investment firm O’Reilly AlphaTech Ventures, asked Google autocomplete “Why is state X so …” then mapped the top hits to reveal common stereotypes about the 50 states. Here are all the states that returned results for “boring.”
New Jersey’s top hits were: “so bad,” “so hated,” “so expensive,” and “so corrupt.” Sounds about right.
States perceived as cheap or poor (green) vs. rich or expensive (red).
DiResta then set the cheap/rich map against this map, which shows actual CNN data on cost of living. You’ll note that there’s quite a bit of overlap, suggesting that stereotypes do indeed contain a kernel of truth.
These are states that returned results for “healthy” (green) vs. “overweight” or “fat” (red).
And here’s CDC data on obesity.
Google data vs. CDC